Author Archives: Doug Wagner

About Doug Wagner

Doug Wagner is an UX (User Experience) Design Consultant who specializes in e-commerce user interface designs, and content marketing.

Realizing the Imagination of Arthur C. Clarke

Back in the 1960s, futurist Arthur C. Clarke was interviewed about the implications of a computer-dependent society. The video appears in the beginning of the “Jobs” movie.

In an unrehearsed way, Arthur C. Clarke, co-writer of the screenplay for Stanley Kubrick’s “2001: A Space Odyssey”, lays out the blueprint for an interconnected global society living remotely.

The implications of having a computer in your pocket for e-Commerce and finance have been monumental. The ability, for some of us, to work remotely has opened the door to unimagined gains in productivity, creativity, and (in my case at least) a reduced carbon footprint from driving back and forth to parking lots. Continue reading “Realizing the Imagination of Arthur C. Clarke” »

Nikon Capture NX-D and Photoshop

Every eCommerce website needs to have compelling product photography that emphasizes the unique value proposition of the product, the website, and the brand.

In addition to buying the right hardware, you need to keep in mind how you will develop your photos.
Continue reading “Nikon Capture NX-D and Photoshop” »

How to integrate WooCommerce with Google Optimize

As of April 2017, Google Optimize is now available for free to the public.
Continue reading “How to integrate WooCommerce with Google Optimize” »

Example Function to Enqueue Style Sheet into Child Theme in Functions PHP file

Enqueue Scripts and Style Sheets into Child Themes

To harness the full power of WordPress we need to enqueue scripts and style sheets into our child themes.

In this article I use a functions.php example to show you how to use the wp_enqueue_script and wp_enqueue_style WordPress functions to create a WordPress child theme step by step, and then modify that child theme by enqueuing additional CSS and script files into it.

Continue reading “Enqueue Scripts and Style Sheets into Child Themes” »

CSS Properties to make text readable

Enhance Readability with CSS

Readability lies at the cornerstone of all good writing.

To make our writing readable we need to style our text with CSS.

Continue reading “Enhance Readability with CSS” »

Use Command Line to Show / Hide Folders in OS X

In the app Terminal for Mac OS X, you can choose to hide folders that are shared in iCloud that show by default. Continue reading “Use Command Line to Show / Hide Folders in OS X” »